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Glam Rock, Jazz Fusion, and Timing Your Fuel Deliveries

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Much has been said about timing and the rewards and lost opportunities that await you depending upon how good your timing is. Some seem to have a second sense for it, to know when to change and make adjustments, when an idea is ready to be embraced and when to step out away from the group. 

There are good examples in every industry (my mind often goes to music, so I will use musical examples to illustrate). In music, David Bowie and Miles Davis come to mind. Bowie has a second sense for when the next big thing will happen, and adapts accordingly, often dubbed the great chameleon of rock music. He is not afraid to change his music and style to fit the prevailing winds as he played the part of folk musician, costumed glam space rocker, or blue-eyed soul singer.

Miles Davis often created the next movement in jazz by a magical combination of talent, drive, and perhaps most importantly, an uncanny knack for assembling the best combination of players for a session. He knew how to assemble and direct to obtain the best results and was able to achieve it countless times.

It may seem a bit of a stretch, but when managing your bulk fuel purchases to maximize fuel savings, we could all take a lesson from Bowie and Miles. For example, knowing when to schedule the next delivery is all about timing.  Depending on market movements, it could make a big difference if your delivery is scheduled for today or tomorrow. In this case, the next big thing could be a single day price move of 10 cents / gallon. So, to be on top, you might have to move it forward or back for maximum savings.  Depending on your timing, you could be saving or losing $800 per load that day.

Now, to pull of these chameleon-like movements, you will need a good team. Assembling the right team can be difficult, but is critical for a great performance.  Much like Miles selected the best horn players, drummers, and bassists, you will need a fuel team with the right mix of market expertise, technology, and processes, to get the best performance.

However, when the right combination of expertise, technology and processes are brought together, great things can happen. And in this case, great things translate to fuel savings for your organization. (Speaking of timing and fuel savings, check out the replay of our latest webinar related to the timing of fuel deliveries.)

So, when the next market movement happens, make sure that you have your team ready to respond and be prepared to move those loads forward or back to take advantage of fuel volatility.  You won’t get a gold record from the efforts, but the money you will save per load will make you feel you did.        


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